At Eden we know the best things in life come when you work for them.
We come to the brewery every day prepared to work long and hard to explore new flavours and produce the quality of beer we know you demand. What would be the point if we did anything else?
We also know beer tastes better when you earn it. Whether it’s after a hard day’s graft, a session on the bike, a day in the hills - however you want to push yourself. Thirst is the body’s way of saying you deserve a beer.
In Cumbria we don’t have to look far to find like-minded people; people like the team who run Kendal Mountain Festival. Over the last five years they’ve turned the festival into a truly international brand, placing Cumbria at the epicentre of global adventure but never forgetting where they came from.
Every year thousands gather in Kendal to hear from people who’ve pushed themselves to the limits and get inspired to do the same. As well as being a chance to soak up the best in outdoor film and literature, it’s also a massive event for business, bringing £2.4m into the local community each year.
That’s why as soon as we met Steve Scott from Kendal Mountain Festival, we knew we had to work together to become their official beer partner for 2017.
We are in the process of brewing four special beers for the festival, which runs from November 16-19. You’ll be able to buy the beers at our special Eden Bar in Kendal Town Hall and at the bar in Kendal Leisure Centre. They’ll also be gift packs on sale of all four beers.
The beers are:
Eden IPA, an American Hopped Pale: Eden IPA’’s bottle has a picture of pioneering mountaineer Paul Ramsden who will be speaking about his multi-award winning exploits and many first ascents around the world.
Eden Pilsner, a Continental Lager: The bottle for Eden Pilsner features Ben Page, whose film The Frozen Road tells the story of how he cycled home from South America over five continents in three years.
Eden Dunkel, a Dark German Wheat Beer: Incredible open water swimmer Beth French graces the label of Eden Dunkel; as well as being the first person to swim from Cornwall to the Isles of Scilly, Beth has also swum the English Channel and Cook Strait, between New Zealand’s North and South Islands. She is going to be speaking at the festival’s Outdoor Swimming Session.
Finally, but perhaps most importantly, we are making the mountain festival’s very own signature brew, Kendal Gold.
Kendal Gold is a Fine Golden Ale, with a bottle featuring a photo of the Helvellyn range by Dan Thwaites which won last year’s photo competition. The most exciting thing about Kendal Gold for us is that 10p for every bottle sold will go towards Kendal Mountain Rescue. As keen fell lovers ourselves, we know just what a fantastic and difficult job mountain rescue do in the Lakes and we’re really happy to have the chance to support them in this way.
So, as if any more were needed, here is another great reason to come along and enjoy a pint at the festival this year. We’re looking forward to seeing you there! To keep up with all the news and offers from Eden just sign up to our newsletter.